I'm here to fulfill a need for design that is...
- Precise: My work is clean and well ordered, with refined details. Adding more stuff is not the answer; it's about making sure what is there counts.
- Well Crafted: I have a passion for materials and how they go together. And in the digital world, what's happening in the code also matters.
- Typographic: Presenting the message right is what's really important. Type is one of my first considerations, whether it needs to be bold, playful, informative, or understated.
- Smart: I deliver solutions by understanding the goals, researching the possibilities, respecting the constraints, knowing my medium and tools, and creating with my head.